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are suggestions of KEY PHRASES and WORDS to
be said to increase your booking percentage as well as recruiting leads. |
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1.
Introductions - I ask for names and ages of those in their lives that
they are going to be purchasing for. I introduce myself first and mention my 3
daughters. Once that is done then I say the following:
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a.
Usborne has something for everyone and your “biggest
dilemma tonight will be which ones to choose”
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b.
Put wish lists on top of customer packets (I usually have this done
already.) Explain to them that the wish lists are for them to “write
down the titles of the books that you are interested in as they are passed
around.” I always sit down and begin passing around the books.
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2.
Pass around about 10 bestsellers and some of your favorites. Take the
opportunity to explain the features of the books
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D – Double page Spread (The
Farmyard Tales Alphabet Book has beautiful double
page spreads)
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U – Unlimited Activity (I always show a search book)
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C – Cutaways – children learn in “bite size chunks”
(I use
Complete book of the Microscope and Astronomy)
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K - Knowledge – filled
with info and Usborne is constantly revising to make sure that the info is
current (First Encyclopedia series is great for
this)
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S – Step by Step (I always show the “I can draw”
series)
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3.
At this point I would ask:
“How many of you would like to go on a $100 shopping spree??? If I get
no response from the audience then I say “ I can’t imagine that everyone in
this room wouldn’t want to have a $100 in free books!!!! Then
I hand out $100 bill’s to everyone. I use monopoly money. As I am passing them around I mention that “at an average show a
hostess gets about $100 in Free Books”,
all they would need to do is:
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Have a free night in the next 4 - 6 weeks
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Get 6– 10 guests |
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Have 2 - 3 outside orders
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| Have 2 friends |
| Be able to spend it all in one night
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At
this point I stop talking about shows, I only say as much as I have stated
above. I don’t say anything else. All I am trying to do is “plant the
seed”. Don’t overwhelm them with the details !!!
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4.
I would then continue to pass around about 10 more books. Quite often I
pass around “sets” (the “discovery series – Sharks / Snakes /
Dinosaurs), Explaining the concept of series. I will often run a special where
if they buy 4 of one set then I will give them the 5th one free.
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5.
When
I am done I tell them that we are going to be doing a drawing and for everyone
to get out their Customer Survey. I then start from the bottom and
read the questions aloud and have them write in their answers as we go along.
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| Question #8 |
read |
| #7 |
read |
| #6 |
read |
| #5 |
read |
| #4 |
read |
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Lets skip to #2.
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“I
asked everyone earlier if they would be interested in going on a $100 shopping
spree. If you want absolutely NO free books circle NO. If you would like to
receive about a $100 in free books circle yes. If you give me a date tonight
before you leave than you can pick one of the bags than I am holding up. Inside
is your hostess packet , a $10 gift certificate redeemable at your show and a
free book. If you are interested
and the next 4-6 weeks doesn’t work for you then circle maybe and let me know
what month would be a good time to contact you”
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#3
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Have any of you ever thought about doing
what I do?? I have 6 bags which I
am going to pass out. There is something inside each bag which represents the
“kind of consultant” that you could be.
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1.
The
Seasonal consultant
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2.
The
extra curricular consultant
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3.
The
vacation consultant
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4.
The
stay at home consultant
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5.
The
One bill a month consultant
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6.
The
Want it all consultant
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As you can see Usborne has a variety of different kinds of consultants
you could be depending on what your family’s priorities are and what you would
want to get out of it. The “kind” of consultant you are can change at any
time. You decide….
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