Great
Bookfairs without Inventory
by
Ruth Smith, Director
You don't need a big inventory to do a successful bookfair.
Simply set up your display, showing the fine samples from your kit & helping
people fall in love with them. Have some catalogs available in folders for them
to use there. Take orders, writing down the child's and teacher's names. Have
the order be shipped to you so you can separate & bag each child's order,
arrange them by classroom & take the boxes of bags to the school or
preschool to be distributed to go home with the children.
Here are some ideas to help build the sales:
1) Have the teachers use your books for story time.
2) Have the teachers make Wish Lists for parents to buy gifts for the classroom
along with their personal orders.
3) Invite grandparents and others from the community.
4) Set up at an evening event if they have something going on where families are
invited.
5) Offer local company's Community Relations Departments that they can help the
local school or preschool in this way where 150% of their donation will go
directly to the children. (100% toward ordered books plus 50% in free books when
book fair sales are $500+ = 150%)
6) HELP your customers find more books their family will enjoy, and suggest
extras to have on hand for gifts.
7) Let parents know ahead of time that you accept credit cards.
8) And, of course, have your calendar out ready to book some Home Shows.
9) AND, have new consultant info & kit order forms ready to add some people
to your Usborne team.
10) Stand up, smile & enjoy it!
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